#1 – An Email Opt-In that is above the Fold Email remains the best way to capture leads from visitors who are not interested in buying your product or service right away. Make sure your email opt-in form is above the fold. The further down it is on the page, the less likely it is to attract attention. Always use a genuine “bait offer” that provides something useful to the visitor for subscribing. Similarly, your auto-responder series should consist of ...